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Case study: Managing social media marketing in the real world

Interessante “case study” di un caso reale di gestione marketing dei media sociali: dall’intervista a Kate Webb, online marketing manager di Vision Express si possono ricavare utili informazioni.

We have found that for probably about 1-2%, of our customer base, social media is their main point of contact with us

Letto su nel post Managing social media market in the real world